Manuel Heuer will present the workshop “Medical Apps: Thread or Opportunity?” at the HEALTHINAR event on 18 September 2015.
Manuel Heuer combines 20 years of international business experience in the cardiovascular medical device industry and the fast moving consumer goods (FMCG) industry in Brazil, Belgium, France and Switzerland. In November 2011 he joined dacadoo where he is now responsible for product development, service operation, marketing and sales.
Mr. Heuer, there is a real hype around medical- and wellness apps at the moment. What is your opinion on the development of this trend?
First of all, it is important to differ between medical- and wellness apps: While medical apps are a medical product and therefore need to be approved by several institutions (FDA, CE-Mark), wellness apps do not need to go through such a process.
Right now, there are numerous fitness and wellness apps in the various app stores and many of them are cost-free offers. That causes two difficulties: It is becoming increasingly challenging for a user to find and to choose the right app, and on the other hand the companies are struggling with a very low „willingness to pay“. Recent market data also shows that about 90% of all apps installed are not being used any more only one week after the purchase. As a result, app developers appear and disappear very quickly in the market.
However, there are still relatively few apps that are able to display health in a holistic way, which means that we currently do not have a great number of competitors in the European market. The number of existing apps in the app stores also doesn’t really matter to dacadoo, because we are following a B2B go to market strategy.
I believe that in the future, people will have at least one or two apps which fit their need to track and evaluate their health and lifestyle.
Could you please give us a taste of what your workshop session on 18 September will be about?
The workshop will discuss threads and opportunities of medical and wellness-apps. Besides reviewing some fascinating developments within the digital healthcare sector, I will provide insights into the work of app developer dacadoo and discuss some challenges which we are currently facing. An interactive group work session about go-to-market strategies will be the hands-on aspect of this workshop.
Who is the target group of your session – which people should make sure not to miss it?
There is no strictly defined target group. Everyone who’s interested in the topic is welcome to join.
What can people expect to gain from participating in your workshop?
They will be able to gain detailed insights into the digitalisation of the healthcare market and also get the rare opportunity to look behind the scenes of a player who has been in this market since 2011.
-> Get your ticket now, and learn all about medical apps in Manuel Heuer’s workshop.