The 8 most astonishing insights at the HEALTHINAR workshop day. Be inspired!

The HEALTHINAR workshop day “Digital Healthcare” on 18 September 2015 was packed with inspirational input and interesting discussions. Even though it is hard to pick the highlights we have chosen 8 astonishing insights which we would like to share with you:

We are living in a science fiction movie.

Whether it’s the tricoder from start trek, the miniature submarine from Fantastic Voyage or even cyborgs – what used to be the fantasy of science fiction authors is reality today.  Kamales Lardi used these allegories to take us into the fast evolving world of medical technology and digital transformation. And the pace which with technology is moving today is getting even faster. So just imagine what kinds of developments we are looking forward to.

A heart is a heart is a heart. Or is it?

Think about the image of a heart. What do you see? An icon, an illustration or a photo? In her engaging workshop, Esther Stüdli used this example to create awareness for the professional use and variety of visual communication elements. The exercise also sharpened the participants’ perception of which level of abstraction might be appropriate for a certain message or target group.

Image by Esther Stüdli

The experience of waiting goes way beyond counting minutes.

Social time and mechanically measured time are two different concepts. When improving the waiting situation, e.g. in a hospital, it is important to take both aspects into consideration. Beatrice Kaufmann is part of the interdisciplinary research group “Health Care Communication Design” at Bern University of the Arts (HKB). She shared some of the amazing insights from the project “Waiting Times”, an experiment which was conducted as a holistic intervention, taking into account visual, acoustic, tactile and olfactory elements. It resulted in a measurable effect of the influence of artistic redesign of interior spaces on the individual experience of waiting.

Sitting is the new smoking.

A truly shocking fact presented by Manuel Heuer, coo at dacadoo, is that more people die because of too less exercise (mostly from cardiovascular diseases) than from the consequences of smoking. There are estimations that 65% of health care costs in Europe could be avoided by a change of behavior.

Social Media is a lot more than a marketing channel.

While marketing is an obvious choice for the use of social media channels, there are numerous other ways and objectives to utilize these platforms. Social media is pretty much any “conversation that people have online” – as Kamales Lardi explained to the audience.

socialmedia

Co-working is the future.

Thomas Kupferschmied showed in his introduction how digitalisation has changed our society, the way we work and how we communicate with each other. Working independently from time and space provides new freedom and the easy exchange with colleagues and clients can simplify processes. The discussion among participants showed that this vision is already reality for many and that the right tools and strategies to manage a digital work environment will become even more relevant in the future.

Software companies rule the world.

The world’s biggest library? Amazon. The world’s biggest taxi service? Uber. The world’s biggest marketing company? Google.  Manuel Heuer used these examples to demonstrate how far digitization has already influenced various industries and our everyday life. He claims that it is only a matter of time until this kind of digital revolution also sweeps over the healthcare sector in Switzerland. So grab the opportunity, become part of the change and shape the future!

Kupfi is now on WhatsApp.

It came as a shock to many but it really is true: Thomas Kupferschmied is now on WhatsApp! To see which other apps, programs and channels he uses to stay in touch with people and to organize his digital work environment, have a look at the last pages of his slides.

Participants of the workshop can download or request the slides of all speakers here.

And what where your highlights of our workshop day? Or what should be a topic at a next HEALTHINAR event?